SEO experts agree that we've recently experienced significant changes and fast-paced learning. This is largely due to the advancements in generative AI, like ChatGPT and Bard. Google's frequent updates have also played a significant role. The transition from Universal Analytics to GA4 has caused confusion for many who weren't prepared. Looking ahead to 2024, embracing gen AI is crucial. However, it's important to note that AI isn't meant to replace skilled writers or SEO experts who understand effective content creation and optimization techniques.

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